10 Habits to get rid of Insomnia (sleep disorder)

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Sleep is a very important part of our lives. Insomnia (sleep disorder) refers to a sleep disorder in which it is difficult to fall asleep and a sleep maintenance disorder in which you fall asleep but wake up frequently or wake up too early. If you do not get enough sleep at night, you will become sleep deprived, causing drowsiness, fatigue, and loss of motivation during the day, disrupting your daily life and lowering your quality of life. Insomnia, Sleep disorder 1) Avoid napping. It is not recommended to take a nap as it causes a vicious cycle of not being able to sleep at night if you take a nap because you are tired and sleepy during the day because you do not get enough sleep at night. 2) Set a regular bedtime. For example, if you decide to sleep for 8 hours, you must get up and leave the bed after 8 hours from the moment you start lying in bed, regardless of whether you slept or not. 3) If you do not fall asleep for more than 10 minutes in bed, get up, get out of bed, do simple t

The era of customized cosmetics market has opened

Creative prosumer leading the cosmetics market

Today's consumers are no longer satisfied with passive consumption, consuming within the options offered by companies. Consumers have evolved from prosumers to creative prosumers. In other words, the entity that leads the cosmetics market has changed. They actively present ideas for new product names, designs, concepts, etc.

Cosmetic companies are pursuing related strategies to read market trends and reflect them in product development from the perspective of consumers who actually use products, not from the perspective of producers. Consumers do not unilaterally accept the value provided by the brand, and the brand can upgrade the brand through constant interaction with the consumer. In other words, it is a win-win strategy between consumers and brands.

‘Bespoke Cosmetics’ made with mass customization

As customer needs diversify, customized production and customization optimized for only ‘I’, where individual tastes and individuality are respected, are being activated across various industries. For example, in the fashion industry, the Bespoke method, which produces fabrics, buttons, and designs for suits and robes, according to the style preferred by customers, has been introduced for a long time.

In the cosmetics industry, changes are taking place in the industry as customized manufacturing methods that identify and understand consumers in real time and provide products that reflect the detailed needs of each consumer are becoming more common. The era of customized cosmetics has arrived. Consumers who are constantly seeking newness are now looking for cosmetics that seem to fit them, that is, bespoke cosmetics.

  • A creative prosumer is a concept that has evolved one dimension compared to the existing prosumer. Leading consumer who recreates, uses, and shares products in their own way, plays a decisive role in marketing direction through collaboration with companies, or participates directly as a producer
A prosumer is a consumer who is actively involved in the process from consumption → production → sales → distribution.

  • Bespoke is a word that means ‘as a customer requests or orders before production’ or ‘as is said’. It is used to refer to a manufacturing method tailored to the consumer's taste according to the customer's needs in contrast to the ready-made
Bespoke cosmetics were applied to cosmetics based on the characteristics of bespoke, which is custom-made for customers, meaning ‘custom-made cosmetics’.



Cosmetics companies are responding quickly by manufacturing bespoke cosmetics using the mass customization method that can be customized to individual customers while maintaining the mass production system. As ICT and advanced biotechnology such as Internet of Things (IoT), artificial intelligence (AI), 3D printing, and D&A (Data & Analytics) have gradually advanced, manufacturing customized cosmetics has become easier.

For consumers who are sensitive to container design, cosmetic companies offer options such as cases and makeup palettes designed according to individual tastes. In addition, customized products such as color lipsticks, cushions and foundations tailored to spring/autumn warm tones and summer/winter cool tones are produced from products that have been divided into warm tones and cool tones. Even genetic diagnosis accurately predicts skin changes without errors, and cosmetics manufacturing based on this is in the development stage.

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10 Habits to get rid of Insomnia (sleep disorder)